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For many years, website development has been done using tables within tables (within more tables!) to control the layout of content on a web page. Cascading Style Sheets (CSS) have been available to web developers for a few years now, but it is only recently that they are being used as more of a standard.
Ultimately, CSS allows complete control of an entire website from a single external file; changing the layout of a whole website can be done without editing any of the individual web pages. The advantages of this are that web pages are much lighter, containing mainly just the content, saving on page-loading times and bandwidth.
From a search engine optimisation point of view, having pages that are light on coding means search engine spiders can crawl your pages more easily and find the content quicker.
Here at Just Designing, we pride ourselves on taking this CSS-driven approach to website design. For more information about the design solutions we offer, fill in our simple contact form.
In my eyes there are three essential areas to a decent online marketing strategy; Pay Per Click Advertising, Natural SEO and Website Design.
The first two are the obvious ones from the bunch. They are the two that put your website out there. The web design aspect is essentially to keep visitors at your site. Its all good and proper that people find your site on the major search engines but if it looks hideous then they are not going to stay.
And its not just looks either. The simple way a site can be mis-navigated is also seen as a put off. this is down to web design. Other factors include the way information is presented.
Here at Just Search as well as providing a design service we also provide consultation with third party design agencies, so if you don’t come with our designing department we can make sure that as your design is implemented it still has the search engine optimisation in mind.