Analytics  -  April 28, 2008

Analytics packages are very useful resources for web designers and can help you find out more about your website and the people who use it. Many packages allow you to see statistics such as how a user has got to your site (e.g. direct, Google, BBC etc… ), how users move around your website and how long they spend on each page. These figures can be used to analyse several things, however by far the most useful feature is goal tracking, which allows you to follow a user around your site until they make a purchase, seeing how they arrived at the checkout or enquiry form.

These figures can be used to improve your website, if users are reaching the payment page but not purchasing, maybe they don’t want to use the payment gateway you provide, or prehaps as you don’t use SSL they don’t trust your site. If users are adding products to baskets but never reaching payment then maybe the payment process is too long- we recommend payment should be 3 clicks away from the homepage for all products. Finally, and probably the most common is when a site recieves a lot of visitors, but few view the products, this is usually because prices are too high.

Sam Rutley at 5:33 pm

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