Contact Information on Your Website  -  December 11, 2008

There is nothing more annoying than finding a website with a product or service that you are interested in buying but no obvious way of contacting the company.

Make your customers lives easier and potentially increase revenue by placing your contact details in an easily accessible place.

The most obvious thing to do is to create a ‘contact us’ page. This page should contain your main phone number plus any other useful numbers such as customer services, sales, accounts etc. You can also include a fax number if applicable.

Your contact us page should also include your email address or a contact form. There are many advantages of using a contact form including helping to protect your email address from being scraped and added to spam lists. Contact forms also make it easier for users to send a quick enquiry rather than feeling they have to write a lengthy email or pick up the phone and run the gauntlet of a sales team.

It is useful to include your full postal address on your contact form along with directions or an interactive map to help visitors find your premises. You may also wish to include the opening hours of your office or shop.

Many websites now have a ‘request a call back’ option or ‘live chat’. Live chat can be very useful if you offer support to your site users or customers. For instance a customer on an ecommerce site who is having difficulty with the check out procedure could be helped through it by an operator using a ‘live chat’ system. Result = A happy customer and another sale for the company.

Having created your perfect contact page you now need to make it as easy to find as possible for your website users. Think about where you would look if you were a viewer. The answer is likely to be top right in a horizontal navigation bar, bottom of a vertical navigation bar or in the footer of each page. I would recommend one instance in the main navigation plus again in the footer.

Call your navigation link something simple like ‘Contact’ or ‘Contact Us’.

bellc at 5:14 pm

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