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    • Content to Code Ratio (C2C)  -  March 28, 2008

    C2C Ratio represents the percentage of actual text content in a webpage, typically C2C tools calculate the text content ratio by stripping all HTML tags from the page this includes CSS and JavaScript.

    The C2C Ratio is important as search engines spiders use the calculated ratio the relevancy of a webpage as part of their indexing algorithm which is subsequently used to determine your PageRank. Naturally not all search engines use the C2C Ratio, however it is typically considered that a higher Content to Code Ratio gives you a better chance of getting a good page ranking for your webpage.

    Not surprisingly, There is no specific target ratio of content to code that has been identified. However, common sense tells us that the higher the percentage of content the better, as search engines love content and quality content is king. There are a number of ways to improve your Ratio.

    Physically add more paragraphs of descriptive text (Content) to the webpage.
    Removing Script code (JavaScript) from a page to an external file.
    Removing Cascading Style Sheets (CSS) from a webpage to an external file.

    SEO Programmer
    Vipul

    halaiv at 6:30 pm

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